The distribution costing approach to choosing channel structure:
a. Requires almost no managerial judgment.
b. Requires specific factors to be identified.
c. Requires that management make some cost and revenue estimates.
d. Will, if done well, generally yield an optimal channel choice.
e. Assumes a three-level distribution structure.
Question 2
In France, private labels are perceived to be of inferior quality.
Indicate whether the statement is true or false