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Author Question: Opel's two-year contract to market its automobiles to AOL customers is an example of a a. franchise ... (Read 31 times)

daltonest1984

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on: Jun 29, 2018
Opel's two-year contract to market its automobiles to AOL customers is an example of a
 a. franchise agreement c. distribution alliance
  b. marketing alliance d. joint venture

Question 2

Which of the following is a way to get rid of an offering temporarily?
 A) Finding a new use for the offering
  B) Lending the offering
  C) Throwing away the offering
  D) Sending the offering to a recycling center
  E) Giving the offering away


britb2u

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Opel, the German subsidiary of GM signed a two-year contract to market its automobiles to AOL subscribers in Germany by informing users about Opel and directing them to the Opel web site. This is an example of a marketing alliance. Because AOL is not responsible for selling the cars or transporting the cars to the customer, it is not a distribution alliance.

Answer to Question 2

B


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