Which of the following is considered to more of a short-term ...

[jace]

Which of the following is considered to more of a short-term strategic alliance?
 a. Franchising c. Consortia
  b. Joint Ventures d. Manufacturing alliances

Question 2

Disposable cameras were unsuccessful when they were launched in the market. Consumers doubted whether they could take good pictures. When disposable cameras were repositioned for those who forgot their camera on vacation or for those who do not want to ruin their expensive camera on the beach or slopes, sales increased. This could be best thought of as a successful example of marketers understanding:
 A) how consumers dispose of cameras.
  B) why consumers acquire cameras.
  C) media marketing techniques.
  D) the limits of disposable optical engineering.
  E) the information search process.

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Answer to Question 1

D
Manufacturing alliances, marketing alliances, and distribution alliances tend to be more short-term in nature. On the other hand, franchise agreements, joint ventures, and consortia are alliances between companies attempting to reach joint corporate and market-related goals and tend to be more long-term in nature.

Answer to Question 2

B

[jace]

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