Author Question: Identify a true statement about the consumer behavior process. A) Consumers do not make decisions ... (Read 49 times)

jjjetplane · **on:** Jun 29, 2018

Identify a true statement about the consumer behavior process.
A) Consumers do not make decisions about where to consume various products.
B) Culture does not influence consumers' acquisition, disposition, or usage behavior.
C) Consumer behavior is a dynamic process.
D) Finding a new use for a tangible product is a way to dispose of an offering temporarily.
E) Lending represents one type of acquisition behavior.

Question 2

Why has price become such a dynamic element of the marketing mix?

jamesnevil303 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

The status of price has changed to that of a dynamic element of the marketing mix. This has resulted from both internal and external pressures on business firms. Management must analyze the interactive effect that pricing has on the other elements of the mix and how pricing can assist in meeting overall goals of the marketing strategy.