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Author Question: Greenfielding is the process of exporting a company's product to a country to which it has not ... (Read 47 times)

mydiamond

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on: Jun 29, 2018
Greenfielding is the process of exporting a company's product to a country to which it has not previously exported.
 
 Indicate whether the statement is true or false

Question 2

Social media monitoring is the process of monitoring, tracking, and evaluating a brand's social media marketing activities.
 
 Indicate whether the statement is true or false


micaelaswann

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
When a company develops its own subsidiary in a country it is referred to as greenfielding. This may be found in the Wholly-Owned Subsidiaries section (8-3g).

Answer to Question 2

False


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