Greenfielding refers to the process that occurs for a company ...

[SAVANNAHHOOPER23]

Greenfielding refers to the process that occurs for a company when it
 a. is forced to comply with international environmental laws.
  b. develops its own subsidiary in another country.
  c. selects a new target market in a region.
  d. takes a poison pill to prevent a forced nationalization.

Question 2

An offering is a product, service, activity, or idea:
 A) that is acquired but not used by consumers.
  B) that is used but not acquired by consumers.
  C) marketed by a firm but not yet available in the marketplace.
  D) made available by a marketing organization to consumers.
  E) that is in the marketplace but not yet accepted by consumers.

[cswans24]

Answer to Question 1

B
Companies can avoid some of the disadvantages posed by partnering with other firms by settling up wholly-owned subsidiaries in the target markets. The company can develop its own subsidiary, referred to as greenfielding, which represents a costly proposition. Alternatively, it could purchase an existing company, through acquisitions or mergers.This may be found in the Wholly-Owned Subsidiaries section (8-3g).

Answer to Question 2

D

[SAVANNAHHOOPER23]

TYSM

[gcook]

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