Author Question: Mother henning is the same thing as piggybacking. Indicate whether the statement is true or ... (Read 32 times)

fbq8i · **on:** Jun 29, 2018

Mother henning is the same thing as piggybacking.

Indicate whether the statement is true or false

Question 2

It is best to focus on the tool and its attributes in creating your SMM plan.

Indicate whether the statement is true or false

macagnavarro · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
Cooperative exporting is referred to as piggybacking or mother henning. In cooperative exporting, companies use the distribution system of exporters with established systems of selling abroad who agree to handle the export function of a non-competing company on a contractual basis. In this way the company piggybacks off of an existing distribution system.

Answer to Question 2

False