Name three Best Practices for Social Mobile ...

[sam.t96]

Name three Best Practices for Social Mobile Marketing.

Question 2

Which of the following are typical changes made to products to modify them for the international marketplace?
 a. Packaging, measuring units, labeling and usage instructions.
  b. Weight, size, and units.
  c. Product form and price.
  d. Sweetness levels and color.

[mcomstock09]

Answer to Question 1

1. Understand the brand's target audience and the role mobile plays in their daily lives and their shopping habits.
2. Give consumers complete control of the data they share with brands.

3. Ensure that information provided to consumers is relevant to their current circumstances and has the potential to be immediately useful.

4. As search becomes increasingly important in the mobile arena, marketers need to take special care that their sites are optimized for mobile search.

5. Remember that B2B customers are also using mobile and expect content to be available in mobile formats.

6. Mobile experience is a key part of overall customer experience. It is often the entry point to the customer purchase journey and is likely to come into play at various touchpoints along the journey.

Answer to Question 2

A