Author Question: Which of the following factors encourage adaptation of a product? a. Similar consumer behavior ... (Read 44 times)

Chloeellawright · **on:** Jun 29, 2018

Which of the following factors encourage adaptation of a product?
a. Similar consumer behavior patterns.
b. Economies of scale in production.
c. Global competition.
d. Differing use conditions.

Question 2

In the case of the franchiser Alpha Graphics discussed in the text, the main cause of the conflict with franchisees probably stemmed from:
a. Communication difficulties.
b. Goal incompatibilities.
c. Expectational differences.
d. Perceptual differences.
e. Role incongruities.