Author Question: According to Kurt Lewin, consumer behavior is a function of personal factors and their interaction ... (Read 97 times)

nevelica

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According to Kurt Lewin, consumer behavior is a function of personal factors and their interaction with:
 a. perception.
 b. learning.
 c. attitudes.
 d. peer group dynamics.

Question 2

A letter that accompanies a questionnaire to induce the reader to complete and return the questionnaire is called a:
 a. response reply.
 b. cover letter.
 c. letter of authorization.
 d. letter of verification.



cuttiesgirl16

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Answer to Question 1

c

Answer to Question 2

b



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