Which of the following is not a criterion that should be ...

[moongchi]

Which of the following is not a criterion that should be considered when evaluating a potential country for entry?
 a. Ethnic conflict in a region
  b. Recent nationalization activity
  c. Legal ambiguity
  d. All of the above should be considered.

Question 2

White papers are generally intended to:
 A) provide post-purchase technical support.
  B) survey a target audience.
  C) help consumers before they make a purchase.
  D) position a brand.
  E) be shared in order to go viral.

[scikid]

Answer to Question 1

D
In macro-segmentation, the political, legal, and financial environment of a country should be considered. The text indicates that the following criteria should be considered when evaluating a potential country for entry: ethnic conflict in the region, history of war engagement, anti-foreigner rhetoric, recent nationalization activity, legal ambiguity - especially in business, trade barriers erected by government to protect local business, and exchange rate controls. In each case the political risk increases and the attractiveness of market entry diminishes. This may be found in the Macro-Segmentation: Country Attractiveness Analysis section (7-3b).

Answer to Question 2

C