Author Question: While multinationals such as Coca-Cola and Kodak actively target middle class consumers in the ... (Read 28 times)

cnetterville

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While multinationals such as Coca-Cola and Kodak actively target middle class consumers in the industrialized countries with their global brands, in China, they target their global brands primarily to the very large lower class.
 
 Indicate whether the statement is true or false

Question 2

Why is it important to use social networking tools when posting photos to photo-sharing sites?



IRincones

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Answer to Question 1

F
While multinationals such as Coca-Cola and Kodak actively target middle class consumers in the industrialized countries with their global brands, in China, they target their global brands primarily to yuppies. For the remaining 85 of the population, they have developed or acquired local brands in addition to their premium global brands.

Answer to Question 2

Simply posting a photo doesn't guarantee it will be seen or go viral. It helps spread the images to a wider audience, ideally ensuring the content is seen by more viewers more rapidly.



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