Author Question: Kohl's discount department store has used all of the following techniques of marketing strategy ... (Read 113 times)

moongchi · **on:** Jun 29, 2018

Kohl's discount department store has used all of the following techniques of marketing strategy except:
a. Use of a racetrack' layout to expose customers to a maximum amount of merchandise.
b. Allow customers to spend less time in the store but buy more merchandise.
c. Sell brand name apparel.
d. Differentiate its store layout from competitors.
e. Increase use of multi-media advertising techniques.

Question 2

A product in the later stages of its life cycle will be sold to consumers worldwide, regardless of country development level.

Indicate whether the statement is true or false

amit · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

E

Answer to Question 2

T
A product in the later stages of its life cycle will be sold to consumers worldwide, regardless of country development level.