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Author Question: If the marketing department adopts a strategy calling for substantial test marketing, aggressive ... (Read 53 times)

appyboo

  • Hero Member
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  • Posts: 527
on: Jul 21, 2018

If the marketing department adopts a strategy calling for substantial test marketing,
  aggressive advertising campaigns, and inducing consumer product trials, which of the
  following is most likely the business strategy being used by the company as a whole?


 
 

a. Analyzer
  b. Defender
  c. Prospector
  d. Cost leadership
  e. Focus



Question 2

Volvo television ads frequently show the company's cars being subjected to crash tests, to
  impress consumers with how well-built the cars are and to create the impression that Volvos
  are among the safest cars on the market. What competitive business strategy does this
  represent?


 
 

a. Differentiation
  b. Overall cost leadership
  c. Focus
  d. Analyzer
  e. Adaptation



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batool

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Reply #1 on: Jul 21, 2018
Answer to Question 1

C

Answer to Question 2

A


appyboo

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  • Posts: 527
Reply 2 on: Jul 21, 2018
YES! Correct, THANKS for helping me on my review

marict

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  • Posts: 304
Reply 3 on: Yesterday
Excellent

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