Proctor & Gamble Japan may not have failed in its marketing ...

[lracut11]

Proctor & Gamble Japan may not have failed in its marketing of Pampers to Japanese mothers if it had conducted a:
 a. brand awareness study c. a product packaging design study
  b. consumer segmentation study d. a brand attitude study

Question 2

One use of microblogging is to start a discussion or participate in an existing conversation.
 
 Indicate whether the statement is true or false

[Anonymous]

Answer to Question 1

B
The problem with the Pampers launch in Japan was that P&G failed to understand how Japanese women used diapers. A consumer segmentation study is conducted to identify profiles of heavy product consumers, as well as occasions for consumption. If P&G had done a consumer segmentation study, it would have realized that the Japanese mother is a heavy user of diapers. This may have encouraged them to develop a thinner diaper that would have been more successful that the thick diaper that was initially introduced into Japan. This may be found in the introduction section.

Answer to Question 2

TRUE