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Author Question: Brand preference research falls into which category of research? a. Buyer behavior research c. ... (Read 139 times)

scienceeasy

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on: Jun 29, 2018
Brand preference research falls into which category of research?
 a. Buyer behavior research c. Distribution research
  b. Product research d. Promotion research

Question 2

Why should firms consider investing in a presence on larger social networks?
 A) They set social media trends and have the largest audiences.
  B) It is where the competition is.
  C) It is where good content has the best chance of being shared.
  D) It is where the consumers are.
  E) They will likely grow, so a presence there will pay off in the future.


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juicepod

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Preferences and attitudes are elements of consumer behavior. Thus brand preference research is part of buyer behavior research.

Answer to Question 2

A


scienceeasy

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

strudel15

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Reply 3 on: Yesterday
Excellent

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