Author Question: In the context of the channel flows concept, logistics involves a. Management of all of the flows. ... (Read 53 times)

soccerdreamer_17

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In the context of the channel flows concept, logistics involves
 a. Management of all of the flows.
  b. Management of only the information flow.
  c. Management of none of the major flows.
  d. Management of the product flow.
  e. Management of new distribution channels.

Question 2

Which of the following is not true regarding the buying behavior of Asian countries?
 a. In most Asian countries, consumers are individualists when it comes to purchases.
  b. In most Asian countries, consumers are brand loyal.
  c. In most Asian countries, consumers are more concerned with price than with quality.
  d. In most Asian countries, shopping tends to be done in groups.



sultana.d

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Answer to Question 1

D

Answer to Question 2

C
Because uncertainty is strongly avoided in most Asian countries, Asians tend to have high-brand consciousness, be brand loyal, insist on quality and rely on reference groups and opinion leaders. Shopping tends to be done in groups and new products are more slowly accepted. This may be found in the Buyer Behavior Research section (6-3b).



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