Consumers often view the marketing channel as simply:
a. Part of the manufacturer's organization.
b. A group of parasites who are mainly responsible for the high prices at the supermarket.
c. A lot of middlemen standing between them and the producer of the product.
d. The flow of goods and services through the economy.
e. The path taken by the title to goods as it moves through agencies that take title or facilitate its transfer.
Question 2
Which of Walmart's social media strategies was considered successful?
A) Its Facebook page
B) The Walmarting Across America blog
C) The Hub
D) The Eleven Moms blog
E) Its MySpace page
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