A periodic gathering of data on how channel members perceive the manufacturer's marketing program, its component parts, where the relationships are strong and weak, and what is expected of the manufacturer to make the channel relationship viable and optimal, is known as:
a. A cooperative approach to channel analysis.
b. Distribution programming.
c. Channel analysis by outside parties.
d. A marketing channel audit.
e. Distributor advisory council.
Question 2
A large portion of consumers are likely to select a counterfeit apparel item over a genuine good when there is a price advantage, primarily because ___________________ _ risks are low for apparel, while prestige gains are high.
Fill in the blank(s) with correct word
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