Which of the following is a true statement about Internet-based channels?
a. Walmart's channel model continues to rely on its 'brick and mortar' stores exclusively.
b. Bricks and Mortar' retailers that added online capabilities to traditional channels of distribution have had sluggish sales.
c. Online sales have become an established distribution channel for B2C but not B2B markets.
d. Internet-based channels have become a mainstream channel in the channel mixes of many firms.
e. The growth of E-commerce is beginning to slow.
Question 2
Which of the following is not part of an active engagement strategy?
A) Creating social media profiles.
B) Connecting with key influencers.
C) Starting conversations with others.
D) Broadcasting messages.
E) Creating and sharing content.
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