Channel design involves
A) developing new channels.
B) modifying existing channels.
C) simply allowing channels to evolve into effective channels
D) both developing new channels and modifying existing channels.
E) All of the answer choices
Question 2
Selecting the best channel of distribution to accomplish objectives can be difficult because:
A) the alternatives are so numerous.
B) marketing goals differ.
C) separate channels must often be used concurrently.
D) all of the answer choices
E) both the alternatives are so numerous and marketing goals differ.
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