Author Question: __________ is the process of making customers aware of a product, service, or event. Fill in the ... (Read 158 times)

big1devin · **on:** Jun 29, 2018

__________ is the process of making customers aware of a product, service, or event.
Fill in the blank(s) with correct word

Question 2

_____ involves unbundling the price paid and understanding the total cost of ownership over the life cycle of a product or service to deliver a target cost and a unit rate to determine if it is priced competitively in the marketplace.
a. Cost management
b. Procure-to-pay
c. Supplier relationship management
d. Category management
e. Spend management