Author Question: The marketing challenge of making potential customers aware of the product's existence and its ... (Read 74 times)

tfester · **on:** Jul 14, 2018

The marketing challenge of making potential customers aware of the product's existence and its features, benefits, and uses is prevalent in which of the product life-cycle stages?
A) Introduction
B) Maturity
C) Extension
D) Decline
E) Growth

Question 2

UK's Jaguar Land Rover and China's Chery Automobile formed a partnership to produce Jaguar sedans, Land Rover SUVs, and co-branded vehicles in China. This is an example of:
A) a joint venture.
B) exporting.
C) a licensing agreement.
D) a monopoly.
E) franchising.