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Author Question: How might sports and entertainment businesses collect and use big ... (Read 39 times)

nramada

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on: Jun 29, 2018
How might sports and entertainment businesses collect and use big data?

Question 2

Some movie theaters charge more for popcorn, soft drinks, and other snacks than they charge for a movie ticket. Is there a point at which moviegoers will not buy refreshments because of the price? How can theaters know the price point at which demand is the highest?


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Missbam101

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Big data can be collected from credit card and communication companies, smartphone GPS devices, social media sites, clicks made on websites, and other customer contacts.

Answer to Question 2

The movie theater has a captive audience which allows them to charge high prices for concessions. The theater must be alert to the price point where the most merchandise is sold, or it may end up diminishing sales.


nramada

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Reply #2 on: Jun 29, 2018
Thank you :)


Missbam101

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Reply #3 on: Jun 29, 2018
Happy to help you


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