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Author Question: Briefly describe some ethical duties a marketing researcher has toward clients and research ... (Read 77 times)

ishan

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on: Jun 29, 2018
Briefly describe some ethical duties a marketing researcher has toward clients and research respondents.

Question 2

What is the difference between soft data and hard data?


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leahchrapun

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Marketing researchers have an ethical duty to the client to gather reliable and accurate information; they have an ethical duty to the respondents to allow them to choose whether to participate, to respect their privacy, and to treat them with consideration.

Answer to Question 2

Soft data is based on an educated guess; hard data includes statistics gathered through valid research.


ishan

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Reply 2 on: Jun 29, 2018
Gracias!

bblaney

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Reply 3 on: Yesterday
Excellent

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