This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Briefly describe some ethical duties a marketing researcher has toward clients and research ... (Read 93 times)

ishan

  • Hero Member
  • *****
  • Posts: 546
on: Jun 29, 2018
Briefly describe some ethical duties a marketing researcher has toward clients and research respondents.

Question 2

What is the difference between soft data and hard data?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

leahchrapun

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 29, 2018
Answer to Question 1

Marketing researchers have an ethical duty to the client to gather reliable and accurate information; they have an ethical duty to the respondents to allow them to choose whether to participate, to respect their privacy, and to treat them with consideration.

Answer to Question 2

Soft data is based on an educated guess; hard data includes statistics gathered through valid research.


ishan

  • Member
  • Posts: 546
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

daiying98

  • Member
  • Posts: 354
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

About one in five American adults and teenagers have had a genital herpes infection—and most of them don't know it. People with genital herpes have at least twice the risk of becoming infected with HIV if exposed to it than those people who do not have genital herpes.

Did you know?

The horizontal fraction bar was introduced by the Arabs.

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

Everyone has one nostril that is larger than the other.

Object and Word Recognition After Vertices Have Been Eliminated (Adapted from Szwed, M., Cohen, L, Q Object and Word Recognition After Vertices Have Been Eliminated (Adapted from Szwed, M., Cohen, L, Q
Summary of Ethical Principles for Massage Therapists Summary of Ethical Principles for Massage Therapists
Research Terminology Cont. Research Terminology Cont.
Research Report Evaluation Worksheet Research Report Evaluation Worksheet
Scientists do research in the laboratory and in the field Scientists do research in the laboratory and in the field
Operations Research Operations Research
Video: Inflammatory response Animation

For a complete list of videos, visit our video library