Radio listening statistics gathered by Arbitron are typically collected using
a. people meters.
b. telephone surveys of representative listener samples.
c. audimeters.
d. mail diaries.
e. personal interviews.
Question 2
Which of the following is FALSE?
a. People meters attempt to measure the channels to which a television set is tuned and who is watching the television set.
b. Radio listening statistics are typically obtained through the use of diaries.
c. BehaviorScan requires only one identification card per household.
d. Both a and b.
e. a, b, and c.
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