Temptation is greater when consumers perceive that they can get ...

[PhilipSeeMore]

Temptation is greater when consumers perceive that they can get away with something and that it is worth doing. Thus, consumers may assess both ____ and ____.
 a. their negative state / the chance of relief from that negative state
  b. their feelings of low self-esteem / the level by which their self-esteem would rise
  c. perceived risks / the calculated opportunism of having the product or service
  d. their attention level / their retrieval of information about the product
  e. advertising for the product / their retrieval of information from advertising about the product

Question 2

Researchers should always look first at existing sources of data before launching a research project.
 a. True
  b. False

[SAUXC]

Answer to Question 1

C

Answer to Question 2

a

[PhilipSeeMore]

Correct answers!

[SAUXC]

Great! Please up vote