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Author Question: Temptation is greater when consumers perceive that they can get away with something and that it is ... (Read 77 times)

PhilipSeeMore

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on: Jun 29, 2018
Temptation is greater when consumers perceive that they can get away with something and that it is worth doing. Thus, consumers may assess both ____ and ____.
 a. their negative state / the chance of relief from that negative state
  b. their feelings of low self-esteem / the level by which their self-esteem would rise
  c. perceived risks / the calculated opportunism of having the product or service
  d. their attention level / their retrieval of information about the product
  e. advertising for the product / their retrieval of information from advertising about the product

Question 2

Researchers should always look first at existing sources of data before launching a research project.
 a. True
  b. False


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SAUXC

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

a


PhilipSeeMore

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Reply #2 on: Jun 29, 2018
Correct answers!


SAUXC

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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