Ben and Jerry's Ice Cream, Inc decided to collect information ...

[audragclark]

Ben and Jerry's Ice Cream, Inc decided to collect information from consumers regarding their brand awareness and satisfaction with Chocoholic flavored ice creams via personal interviews. These studies demonstrate what type of marketing research strategy?
 a. Advertising evaluation strategy
  b. Program strategy
  c. Development strategy
  d. Project strategy
  e. Satisfaction research strategy

Question 2

Regression coefficients represent the ___________________ _ in the outcome variable per unit change in the
  associated predictor variable, holding all other predictor variables constant.
 Fill in the blank(s) with correct word

[ladyjames123]

Answer to Question 1

D

Answer to Question 2

Average change