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Author Question: Before Ben & Jerry's launched their ice cream in the United Kingdom, the company conducted extensive ... (Read 178 times)

vicotolentino

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on: Dec 2, 2019
Before Ben & Jerry's launched their ice cream in the United Kingdom, the company conducted extensive research to determine whether the package design was appropriate. The research indicated that British consumers perceived the colors differently than U.S. consumers. The package design was changed accordingly. This type of strategy can be defined as:
◦ product-communications extension.
◦ product extension-communications adaptation.
◦ product adaptation-communications extension.
◦ product-communication adaptation.
◦ product invention.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by vicotolentino on Dec 2, 2019

vickyvicksss

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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vicotolentino

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Reply 2 on: Dec 2, 2019
Thanks for the timely response, appreciate it

Liddy

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Reply 3 on: Yesterday
Wow, this really help

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