Author Question: A major international study conducted in Germany, Japan, the United Kingdom, and the United States ... (Read 137 times)

storky111 · **on:** Jun 28, 2018

A major international study conducted in Germany, Japan, the United Kingdom, and the United States found that price-related promotions have ____ impact on a brand's long-term sales or on consumers' repeat buying loyalty.
a. a large positive
b. a slight positive
c. virtually no
d. a slight negative
e. a large negative

Question 2

A split-ballot refers to
a. the practice of using different phrasing or different orders for the alternatives on subsets of questionnaires to combat order bias.
b. the practice of splitting the questionnaire responses in half for more accurate analysis.
c. an administrative procedure in state elections.
d. averaging in scale construction.
e. None of these are correct.