Author Question: A company can use various pricing, distribution, and product strategies to maintain a product's ... (Read 81 times)

nevelica · **on:** Jun 29, 2018

A company can use various pricing, distribution, and product strategies to maintain a product's status image. This is an example of ____ in establishing the emblematic function of products.
a. brand equity
b. symbol reinforcement
c. marketing mix readiness
d. product mix characterization
e. status strategy

Question 2

The Daily World newspaper has an advanced decision support system that tracks the addresses of all subscribers. Using this database, the manager plans to manipulate the information to determine which areas of town should be targeted for potential customers. Such __________ will help the manager gain a better understanding of an important marketing issue for The Daily World.
a. ratios
b. groupings
c. procedures
d. models
e. planning