Pricing the basic product in a product line low while pricing ...

[frankwu]

Pricing the basic product in a product line low while pricing related items at a higher level is called
 A) premium pricing.
  B) bait pricing.
  C) captive pricing.
  D) price skimming.
  E) price lining.

Question 2

All of the following are pricing strategies used by companies establishing prices of multiple products within a product line except
 A) premium pricing.
  B) price lining.
  C) captive pricing.
  D) bait pricing.
  E) penetration pricing.

[amandanbreshears]

Answer to Question 1

C

Answer to Question 2

E

[frankwu]

TYSM

[at]

Gracias!