Author Question: Pricing the basic product in a product line low while pricing related items at a higher level is ... (Read 122 times)

frankwu · **on:** Jun 29, 2018

Pricing the basic product in a product line low while pricing related items at a higher level is called
A) premium pricing.
B) bait pricing.
C) captive pricing.
D) price skimming.
E) price lining.

Question 2

All of the following are pricing strategies used by companies establishing prices of multiple products within a product line except
A) premium pricing.
B) price lining.
C) captive pricing.
D) bait pricing.
E) penetration pricing.