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Author Question: Pricing the basic product in a product line low while pricing related items at a higher level is ... (Read 121 times)

frankwu

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on: Jun 29, 2018
Pricing the basic product in a product line low while pricing related items at a higher level is called
 A) premium pricing.
  B) bait pricing.
  C) captive pricing.
  D) price skimming.
  E) price lining.

Question 2

All of the following are pricing strategies used by companies establishing prices of multiple products within a product line except
 A) premium pricing.
  B) price lining.
  C) captive pricing.
  D) bait pricing.
  E) penetration pricing.


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amandanbreshears

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

E


frankwu

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

amandalm

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Reply 3 on: Yesterday
Wow, this really help

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