The MAIN purpose of marketing research is:
a. To help achieve all marketing activities below their cost estimates.
b. To accurately determine consumer demand.
c. To provide a continuous flow of objective information to marketing managers.
d. To gather information to help managers make better decisions.
e. None of the above.
Question 2
If the correlation between two variables x and y is equal to 0.90, which of the following is TRUE?
a. x and y are highly related, whereby a positive change in x is accompanied by a positive change in y.
b. The two variables x and y are not related to one another.
c. x and y are highly related, whereby a negative change in x is accompanied by a positive change in y.
d. The coefficient of determination is equal to 0.81.
e. An increase in x is accompanied by a decrease in y.
TYPES OF RESEARCH
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