Author Question: You are coding a survey that asks the question: Please tell us your age: _____ where the respondent ... (Read 216 times)

Mimi · **on:** Jun 29, 2018

You are coding a survey that asks the question: Please tell us your age: _____ where the respondent fills in the
blank with a number corresponding to his or her age. The best way to code this information is
a. using narrow categories, such as: Under 18, 19-21, 22-25, 26-29, 30-33, etc.
b. recording the actual age.
c. using broad categories, such as: Under 20, 20-29, 30-39, 40-49, etc.
d. a or b.
e. a or c.

Question 2

When consumers ____, they desire products and services that simply make them feel good.
a. engage in hedonic consumption
b. join social groups
c. engage in constructive criticism of reference groups
d. become materialistic
e. seek symbolism in their lives