The effect on total market demand from the advertising of a ...

[lidoalex]

The effect on total market demand from the advertising of a specific brand will
 
  A) always be positive.
  B) always be negative.
  C) often be positive.
  D) often be negative.

Question 2

In the Stackelberg model, the leader has a first-mover advantage because it
 
  A) has lower costs than the follower.
  B) commits to producing a larger quantity.
  C) reacts to the follower's decision.
  D) differentiates its output.

[coreycathey]

Answer to Question 1

C

Answer to Question 2

B