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Author Question: An advertising campaign aimed at getting consumers to buy a product because it will make them ... (Read 144 times)

oliviahorn72

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An advertising campaign aimed at getting consumers to buy a product because it will make them different from others would probably be most successful in ____ cultures.
 
  a. activist
  b. individualist
  c. collectivist
  d. communist

Question 2

A person from a collectivist culture just made a big play in a sporting event that allowed that person's team to win. What behavior will that person most likely perform after the win?
 
  a. shouting I'm number one
  b. emphasizing the work of the whole team
  c. celebrating the victory alone at home
  d. bragging to a reporter that she is the most valuable player



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nixon_s

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Answer to Question 1

ANSWER:
b

Answer to Question 2

ANSWER:
b





 

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