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Author Question: Which of the following would be considered a quantitative method for determining the size of the ... (Read 55 times)

JMatthes

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on: Jul 6, 2018
Which of the following would be considered a quantitative method for determining the size of the market for new products?
 
  a. Delphi technique
  b. Bass model
  c. focus groups
  d. looking up the size of a similar market and using those numbers to estimate the size of the target market

Question 2

Most managers accurately estimate the cost of making accommodations for disabled workers.
 
  Indicate whether this statement is true or false.


xiaomengxian

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Reply #1 on: Jul 6, 2018
Answer to Question 1

b

Answer to Question 2

Answer: FALSE


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