Author Question: ________ ask(s) people directly through interviews or questionnaires about their perceptions of a ... (Read 31 times)

ec501234 · **on:** Jul 6, 2018

________ ask(s) people directly through interviews or questionnaires about their perceptions of a product or service.

A) Surveys and focus groups
B) Secondary research methods
C) Industry research
D) General research
E) Statistical research

Question 2

Why has the demand for individual entrepreneurs who create spin-off companies using technology developed at major corporations or universities been increasing?

a. the leasing of technology to other companies has become an important revenue stream at many companies
b. there has been significant growth in the formation of high technology startups
c. more companies that once produced commodity products are now seeking to differentiate their offerings
d. reduced costs and improved quality of products made in lower wage countries have posed a major challenge for firms in developed countries

1_Step_At_ATime · **Reply #1 on:** Jul 6, 2018

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