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Author Question: Customers will not respond to brand personality or develop a relationship with it. Indicate ... (Read 66 times)

clippers!

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on: Jul 6, 2018
Customers will not respond to brand personality or develop a relationship with it.
 
  Indicate whether the statement is true or false

Question 2

A technology strategy is the approach that a firm takes to obtain and use technology to achieve a new competitive advantage, or to defend an existing technology-oriented competitive advantage against erosion.
 
  Indicate whether the statement is true or false
Entrepreneurship and Small Business Management ¦ Mariotti, Glackin ¦ 2nd Edition
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mathjasmine

  • Sr. Member
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Reply #1 on: Jul 6, 2018
Answer to Question 1

FALSE

Answer to Question 2

True


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