What is the best way to attract the brand loyal customers of a competing brand?
a. discount coupons
b. special promotions such as contests and sweepstakes
c. a frequency program where every 12th item purchased is free
d. shaping
e. It is usually better to avoid marketing to these consumers as they are already strongly committed to the competitor's brand.
Question 2
Proper deployment requires a multi-staged approach to find the most effective and efficient means of assigning sales resources across all of the planning and control units (PCUs) served by the firm. Potential planning and control units include:
a. territories.
b. districts.
c. products.
d. all of the above.
e. (a) and (b) only.
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