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Author Question: ________ is free (non-purchased) mention of your business or brand in newspapers, magazines, radio ... (Read 33 times)

audragclark

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on: Jul 6, 2018
________ is free (non-purchased) mention of your business or brand in newspapers, magazines, radio or TV.
 
  A) Advertising
  B) Publicity
  C) Product marketing
  D) Promotion

Question 2

There is ________ in global marketing, the possibility of a country's political structure and policies negatively impacting a foreign company transacting business inside its borders.
 
  A) Political risk
  B) Radical risk
  C) Partisan risk
  D) Dogmatic risk
  E) Administrative risk
Entrepreneurship and Small Business Management ¦ Mariotti, Glackin ¦ 2nd Edition
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Dinolord

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Reply #1 on: Jul 6, 2018
Answer to Question 1

B

Answer to Question 2

A


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