________ is free (non-purchased) mention of your business or brand in newspapers, magazines, radio or TV.
A) Advertising
B) Publicity
C) Product marketing
D) Promotion
Question 2
There is ________ in global marketing, the possibility of a country's political structure and policies negatively impacting a foreign company transacting business inside its borders.
A) Political risk
B) Radical risk
C) Partisan risk
D) Dogmatic risk
E) Administrative risk
