Industry structure refers to how ________ an industry is. A) ...

[jc611]

Industry structure refers to how ________ an industry is.
 
  A) concentrated or fragmented
  B) traditional or progressive
  C) innovative or conservative
  D) hierarchical or flat
  E) large or small

Question 2

Describe the concept of guerrilla marketing. Why is guerrilla marketing particularly suitable for entrepreneurial firms?
 
  What will be an ideal response?

[reversalruiz]

Answer to Question 1

A

Answer to Question 2

Guerrilla marketing is a low-budget approach to marketing that relies on ingenuity, cleverness, and surprise rather than traditional techniques. The point is to create awareness of a firm and its products, often in unconventional and memorable ways. Guerrilla marketing is particularly suitable for entrepreneurial firms, which are often on a tight budget but have creativity, enthusiasm, and passion to draw from. Firms often use very entertaining and engaging guerilla marketing techniques to build awareness for their products and services.