Author Question: Industry structure refers to how ________ an industry is. A) concentrated or fragmented B) ... (Read 154 times)

jc611

  • Hero Member
  • *****
  • Posts: 552
Industry structure refers to how ________ an industry is.
 
  A) concentrated or fragmented
  B) traditional or progressive
  C) innovative or conservative
  D) hierarchical or flat
  E) large or small

Question 2

Describe the concept of guerrilla marketing. Why is guerrilla marketing particularly suitable for entrepreneurial firms?
 
  What will be an ideal response?



reversalruiz

  • Sr. Member
  • ****
  • Posts: 327
Answer to Question 1

A

Answer to Question 2

Guerrilla marketing is a low-budget approach to marketing that relies on ingenuity, cleverness, and surprise rather than traditional techniques. The point is to create awareness of a firm and its products, often in unconventional and memorable ways. Guerrilla marketing is particularly suitable for entrepreneurial firms, which are often on a tight budget but have creativity, enthusiasm, and passion to draw from. Firms often use very entertaining and engaging guerilla marketing techniques to build awareness for their products and services.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

Did you know?

Your heart beats over 36 million times a year.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

For a complete list of videos, visit our video library