________ refers to the activities the firm takes to communicate ...

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________ refers to the activities the firm takes to communicate the merits of its product to its target market.
 
  A) Sponsorship
  B) Advertising
  C) Endorsement
  D) Promotion
  E) Price

Question 2

According to the textbook, there are three categories of costs to consider when completing the financing/funding section of the Barringer/Ireland Business Model Template. These are ________.
 
  A) setup costs, one-time expenses, and costs associated with incorporating the firm
  B) capital costs, marketing costs, and provisions for ramp-up expenses
  C) setup costs, marketing costs, and operating costs
  D) capital costs, one-time expenses, and provisions for ramp-up expenses
  E) operating costs, capital costs, and costs associated with setting up the firm

[AmberC1996]

Answer to Question 1

D

Answer to Question 2

E

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Gracias!

[mochi09]

TYSM