Author Question: ________ refers to the activities the firm takes to communicate the merits of its product to its ... (Read 92 times)

drink · **on:** Jul 6, 2018

________ refers to the activities the firm takes to communicate the merits of its product to its target market.

A) Sponsorship
B) Advertising
C) Endorsement
D) Promotion
E) Price

Question 2

According to the textbook, there are three categories of costs to consider when completing the financing/funding section of the Barringer/Ireland Business Model Template. These are ________.

A) setup costs, one-time expenses, and costs associated with incorporating the firm
B) capital costs, marketing costs, and provisions for ramp-up expenses
C) setup costs, marketing costs, and operating costs
D) capital costs, one-time expenses, and provisions for ramp-up expenses
E) operating costs, capital costs, and costs associated with setting up the firm