Katherine Chapman recently launched a firm in the clothing industry, targeting 13-17 year olds.
One thing Katherine thinks she has accomplished is producing products that have universal appeal, so she will not vary her approach from country to country. Katherine is pursuing a ________ strategy.
A) universal
B) multidomestic
C) contemporary
D) global
E) home
Question 2
The simplest and most common form of business entity is the ________.
A) sole proprietorship
B) general partnership
C) C Corporation
D) limited liability company
E) subchapter S corporation